How a network equipment manufacturer doubled marketing campaign effectiveness and increased customer retention rate by 15% using big data analytics as a service.
A Fortune 100 network equipment manufacturer uses a marketing automation tool along with CRM software and contact/opt-in lists to run campaigns and offers to prospects and customers. The company wants to introduce much more depth into its standalone marketing campaigns and operations by including all its customer touch points. The goal is to use big data for marketing campaigns and improve campaign effectiveness by an order of magnitude, increase customer engagement and stem customer attrition in a highly competitive and fast-paced business environment.
To this end, the company chose ShareInsights, a big data analytics as a service platform, to leverage big data for marketing campaigns and saw a 90% increase in click-through rates, open rates, and conversions in offer pages
Accelerite ShareInsights provided self-service big data analytics capability to marketing analysts and campaign managers in the organization so that they could better understand their customer behavior, create finer target segments and run effective campaigns. Read on to find out how ShareInsights helped the company realize the great benefits of big data in marketing.
Using big data analytics as a service through ShareInsights, the marketing campaigns saw an 80%-90% increase in click-through rates, open rates and conversions in offer pages
Annual contract renewals increased by 12% and average deal size increased by 15% with targeted offers and timely cross-selling/up-selling campaigns
ShareInsights established a collaborative platform for analysts and campaign managers to continually refine their segmentation, targeting and messaging without depending on IT
IT is able to provide secure and self-service access to IT-approved datasets from various sources to the marketing team while ensuring adequate control