Improved Customer Engagement
How a network equipment manufacturing giant doubled the effectiveness of their marketing campaigns and increased customer retention rate by 15%.
A Fortune 100 network equipment manufacturer uses a marketing automation tool along with CRM software and contact/opt-in lists to run campaigns and offers to prospects and customers. The company wants to introduce much more depth into its standalone marketing campaigns and operations by including all its customer touch points. The goal is to improve campaign effectiveness by an order of magnitude, increase customer engagement and stem customer attrition in a highly competitive and fast-paced business environment.
Integrating and processing enterprise data to create targeted segments that drive value
Accelerite ShareInsights provided self-service big data analytics capability to marketing analysts and campaign managers in the organization so that they could better understand their customer behavior, create finer target segments and run effective campaigns.
The marketing campaigns saw an 80%-90% increase in click-through rates, open rates and conversions in offer pages
Annual contract renewals increased by 12% and average deal size saw an increase of 15% with targeted offers and timely cross-selling/up-selling campaigns
ShareInsights established a collaborative platform for analysts and campaign managers to continually refine their segmentation, targeting and messaging without having to depend on IT
IT is able to provide secure and self-service access to IT-approved datasets from various sources to the marketing team while ensuring adequate control